EFC offers a wide range of market research programs and services to enable members and other organizations to gather information about relevant markets, customers or employees. Research services include customer and employee satisfaction surveys, ….
- Measure market performance
- Analyze market trends
- Diagnose and solve marketing and sales problems
- Identify and capture growth opportunities
- Gather information on brand, category and sales management
- Better understand consumer purchasing dynamics
- Help develop a strategic business plan
Confidential Statistical Programs for Members
The EFC Statistics and Market Research department also runs confidential statistical programs for member companies in each of EFC’s four councils throughout the year. There programs allow members to gauge their share of the market in any given product category, monitor industry trends year over year, and have access to the overall market size for their specific industries by region, by month and by specific category. Last year alone, the Statistics department ran 27 different statistical programs, outputting 1,100 reports annually, based on confidential market share data provided by nearly 160 member companies!
For more information on this service please contact:
Anne Harrigan, Vice President, Marketing Resource, 647-260-3084
Market Research Reports
Throughout the year, EFC’s councils produce a number of market research studies geared towards the industry. The following are recent published reports — available to members, free-of-charge and to non-members for a nominal cost.
The Smart Grid: The Benefits & Opportunities of Revitalizing Canada’s Electric Infrastructure (August 2011)
Smart Grid technology is developing at an ever-increasingly rapid pace in Canada. More and more manufacturers are developing technologies that are becoming integral components of Smart Grid deployment—from smart meters and superconductive wire, to home automation, energy storage and smart appliances.
Electro-Federation Canada (EFC) and its member companies intend to actively lead and participate in the Canadian Smart Grid infrastructure through the design, manufacturing and distribution of reliable, secure and energy-efficient products that connect to the grid.
This paper provides a high-level overview of the Smart Grid infrastructure in Canada today, demonstrating deployment activity, and how EFC members can benefit from the many opportunities available. This paper is the first of many that will be produced to help guide members in Smart Grid technology.
Click here to request a copy of this report.
Cost: Members: free-of-charge; Non-members: $120 CDN plus applicable taxes.
Research Report: The Future of the Electrical Industry (June 2011)
This report focuses on the electrical wholesaling channel and provides some insights into other segments of the industry. The responses and survey targets used in this report are from across the industry and represent an amalgam of input from many segments of the industry that address those trends that will impact the market. This report and its resulting outcomes will challenge you to understand the trends that are forthcoming and re-define them into opportunities.
Click here to request a copy of this report.
Cost: Members: free-of-charge; Non-members: $120 CDN plus applicable taxes.
2011 Major Appliance Market Trends & Facts Report
This 40-page annual publication Report includes data on historical unit sales, provincial sales, feature trends and seasonality charts for seven major appliance categories: refrigerators, freezers, ranges, dishwashers, microwave ovens, laundry products, and room air conditioners. This data is extracted directly from CAMA’s monthly statistical program. Featured articles on sustainability in the Appliance industry and trends in the Canadian Appliance Service industry are also included in the report, as well as information on economic data, consumer spending, import data and U.S. statistics.
Click here to request a copy of this report.
Cost: Members – free-of-charge; Non-members: $500 CDN plus applicable taxes.
2011 Consumer Electronics Market Trends & Forecast Report
This annual publication offers an insider’s looks at the future of the Canadian Consumer Electronics market, featuring actual sales figures, forecasts and analysis for principal product categories within the consumer electronics market, including televisions, audio, mobile, DVD players, imaging products, camcorders, and many others. Forecasts are often quoted and referenced in leading trade publications such as MarketNews and CE Biz.
Click here to request a copy of this report.
Cost: Members – free-of-charge; Non-members: $250 CDN plus applicable taxes.
Sustainability – Extended Producer Responsibility (EPR) for Electrical Products in Canada (September 2010)
Complying with Extended Producer Responsibility (EPR) regulations is not an optional business practice; it’s the law. This paper provides guidance on what each producer must do to get on the path of EPR stewardship. This paper explores the steps your company needs to take now to ensure compliance with individual provincial EPR regulations for lamps, fixtures and batteries, as well as other regulated products under provincial law.
Click here to request a copy of this whitepaper.
Cost: Members: free-of-charge; Non-members: $85 CDN plus applicable taxes.
