Anti-Counterfeiting Campaign "Don't be Shocked. Buy Authentic" Launches in Conjunction with Electrical Safety Month

Eaton, Schneider Electric, and Siemens, three leading manufacturers joined forces with Electro-Federation Canada to develop an awareness campaign in order to raise awareness of the risks and hazards associated with the influx of counterfeit and unsafe electrical products in the market. The growing concern over counterfeit products is not only a safety issue but threatens the integrity of the marketplace.

Many counterfeit electrical products are unsafe and may not have been tested and certified safe to use by testing agencies like CSA International who among other Canadian certification laboratories, tests and certifies billions of products for the safety of the public.

The campaign includes print ads, postcards and buttons. Print ads will be published in the May editions of Electrical Business as well as their French language counterpart L'industrie électrique, and Électricité Quebec. Packages containing information materials and awareness buttons were sent to distributors informing and encouraging them to spread the word during the month of May to their customers. Please visit the EFC Website for more information on unsafe circuit breaker products, potential risks and hazards as well as guidance on how to identify and report unsafe products.

-30-