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SPEAKERS 

PROGRAM GUIDE

REGISTRATION

CONFERENCE FEES

2021 ELECTRO-FEDERATION CONFERENCE

A virtual experience to power a changing world.

September 22nd & 23rd, 2021

This September, be part of a whole new virtual experience.

Change is at our doorstep.
More than ever, we need to inspire and engage our community to work together to thrive ‘Beyond the Horizon’.

+ Expanded Programming + Keynote Presentations + Concurrent Learning Tracks

A dynamic group of speakers will inspire and arm leaders with change management strategies and execution, risk management and forecasting, and diversity and inclusion practices. Concurrent learning tracks address leadership, professional development and market outlooks,
and include topics such as: strategic account management, virtual sales prospecting, Canada’s construction outlook, health and mental wellness, Canadian Electrical code updates, eCommerce and supply chain resiliency.

EFC Conference_board

National Advisory Council: Chair’s Message

Change is all around us…and with change, comes new opportunities!

This mindset was the catalyst for this year’s conference – and I’m excited to share the new experiences that EFC’s National Advisory Council has lined up to deliver more value, more reach and more insights to help your business emerge stronger ‘on the other side’ of this pandemic.

We’ve chosen the theme, ‘Beyond the Horizon’, to provide a forward-looking approach that addresses the changes Covid-19 has cast on our businesses, markets, customers, supply chains and employees. We understand how challenging this past year has been and the growing constraints on your time and business. To help support your organization during this time, we’ve reduced the cost of attendance and are offering discounted group rates, in addition to providing more topic variety and schedule flexibility. This year’s virtual conference is designed to engage a wider cross-section of members and will include keynotes and concurrent tracks so participants can manage their schedules and tune into topics that matter most to them.

Members will have the opportunity to select from a range of topic interests such as: change management, health and mental wellness, post-Covid HR policies, risk management and financial forecasting, virtual sales prospecting, strategic account management, diversity and inclusion, eCommerce and supply chain resiliency…and so many other trending topics – all offered online within a flexible agenda to accommodate schedules and interests.

It will take a village to innovate and lead the path forward. This year’s conference is set to bring ‘our village’ of members together on a common virtual platform so we can learn, adapt and succeed in the ‘next normal’.

I look forward to welcoming you and your team online for this year’s new conference experience!

Cindy Doherty
Intralec Electrical Products
2021-22 Chair, EFC’s National Advisory Council

 

Thank you to our Lead Conference Sponsor:

Leviton-Logo_Preferred_web1

Save these dates: September 22 & 23, 2021
Registration coming in soon…Individual and Group rates will be offered

EFC will be hosting this year’s industry conference virtually in September to ensure the safety of all members and to provide coast-to-coast access for employees in all verticals. This year’s conference will offer a new experience that differs from what you may have been accustomed to in past years. We see this as an opportunity to re-invent and strengthen your conference experience so you can get even more out of your participation!

The conference theme, “Beyond the Horizon”, is a forward-looking approach to help your business emerge stronger on the other side of this pandemic. The conference program will offer thought-leadership and strategies on how to rise from the effects Covid-19 has had on our markets, customers, supply chains and employees so we can move ‘beyond the horizon’.

This year’s conference program will offer flexibility so you can manage your time and online presence. The program will feature:

  • keynote speakers on timely topics, including post-pandemic leadership strategies, risk management and financial forecasting, diversity and inclusion strategies
  • EFC’s new research: an overview of new opportunities our industry can leverage in the aftermath of the pandemic: markets, customer expectations, supply chains, and employee requirements
  • concurrent break-out sessions on topics such as mental wellness, construction outlook, sales workshop, cybersecurity, HR policies for the return to work, Canadian electrical code updates…and so many more!
  • all members will have an opportunity to host Head Office meetings with partners during the conference program

Conference program details and registration will be available in April.
Stay tuned for full details.

If you have any questions, or concerns, please contact Nathalie Lajoie, at nlajoie@electrofed.com

Be safe, stay healthy!

 

Conference Countdown:

 

Conference Speakers

Digital Transformation, AI and Modern Leadership Expert ~ When companies like Microsoft, FedEx, and 3M want to accelerate their digital transformation journey, they call Andrew Au. Digital technology has set a new equilibrium for organizations — from how they engage their customers to how they motivate their employees to how they innovate their products and services. Referred to by Forbes as a “millennial expert”, Andrew Au is a modern business leader who helps global blue-chip brands respond to the new culture and nature of work.

Andrew Au

Digital Transformation, AI and Modern Leadership Expert ~ When companies like Microsoft, FedEx, and 3M want to accelerate their digital transformation journey, they call Andrew Au. Digital technology has set a new equilibrium for organizations — from how they engage their customers to how they motivate their employees to how they innovate their products and services. Referred to by Forbes as a “millennial expert”, Andrew Au is a modern business leader who helps global blue-chip brands respond to the new culture and nature of work.
Senior Vice President – Americas Consulting, Frost & Sullivan - Building a connected business is more than optimizing current practices, it’s transforming to meet shifting customer expectations, new business models, and emerging market trends. Digitization, and all that it encompasses is at the center of leveraging growth and creating solutions. Based on the latest NAED research project Building a Connected Business, Mark Simoncelli, Global VP, Growth Implementation Solutions at Frost & Sullivan, will highlight how the electrical distribution industry can enable change, integrate technology, and facilitate strategies to drive growth and better serve customers.

Mark Simoncelli

Senior Vice President – Americas Consulting, Frost & Sullivan – Building a connected business is more than optimizing current practices, it’s transforming to meet shifting customer expectations, new business models, and emerging market trends. Digitization, and all that it encompasses is at the center of leveraging growth and creating solutions. Based on the latest NAED research project Building a Connected Business, Mark Simoncelli, Global VP, Growth Implementation Solutions at Frost & Sullivan, will highlight how the electrical distribution industry can enable change, integrate technology, and facilitate strategies to drive growth and better serve customers.
Diversity and Inclusion Advocate | Journalist | Lawyer ~ As a young, black woman working as a lawyer on Bay Street, Hadiya Roderique delivered a wake-up call to corporate Canada in the form of her Globe and Mail feature essay, "Black on Bay Street.” Shared more than 13,000 times on Facebook, with the accompanying video watched more than 250,000 times, Hadiya’s think piece sparked discussion in boardrooms across Canada. In her thought-provoking talks, she discusses barriers and challenges to diversity and inclusion, and counters those common arguments to show the power behind a diverse and inclusive workplace.

Hadiya Roderique

Diversity and Inclusion Advocate | Journalist | Lawyer ~ As a young, black woman working as a lawyer on Bay Street, Hadiya Roderique delivered a wake-up call to corporate Canada in the form of her Globe and Mail feature essay, “Black on Bay Street.” Shared more than 13,000 times on Facebook, with the accompanying video watched more than 250,000 times, Hadiya’s think piece sparked discussion in boardrooms across Canada. In her thought-provoking talks, she discusses barriers and challenges to diversity and inclusion, and counters those common arguments to show the power behind a diverse and inclusive workplace.
Host of CBC's The Debaters | Award-Winning Comedian ~ Familiar to hundreds of thousands of Canadians as the host of CBC Radio One’s hit show The Debaters, Steve Patterson’s material combines razor sharp wit and meticulously crafted, up-to-the-moment social commentary, with a measure of musicality thrown in where appropriate. His work has received considerable praise over the years, but none more poignant than at a Just For Laughs Festival gala when he shared the stage with comedy icon Steve Martin who proclaimed of Patterson, “If I’d known he was going to be THAT good, I would have cancelled him.”

Steve Patterson

Host of CBC’s The Debaters | Award-Winning Comedian ~ Familiar to hundreds of thousands of Canadians as the host of CBC Radio One’s hit show The Debaters, Steve Patterson’s material combines razor sharp wit and meticulously crafted, up-to-the-moment social commentary, with a measure of musicality thrown in where appropriate. His work has received considerable praise over the years, but none more poignant than at a Just For Laughs Festival gala when he shared the stage with comedy icon Steve Martin who proclaimed of Patterson, “If I’d known he was going to be THAT good, I would have cancelled him.”
VP, Marketing & Channel Development ~ ‘Talent Availability’ was ranked by EFC members as the top game changer affecting their organization. To address this topic, EFC is developing a research study, in partnership with PwC, to explore talent requirements for an emerging workforce within the Canadian electrical industry. This study will examine how shifts in the electrical industry (new technologies, changing demographics, etc.) are impacting general talent availability needs – and what organization development strategies you will need to deploy to build a stronger workforce of the future.

Swati Patel

VP, Marketing & Channel Development ~ ‘Talent Availability’ was ranked by EFC members as the top game changer affecting their organization. To address this topic, EFC is developing a research study, in partnership with PwC, to explore talent requirements for an emerging workforce within the Canadian electrical industry. This study will examine how shifts in the electrical industry (new technologies, changing demographics, etc.) are impacting general talent availability needs – and what organization development strategies you will need to deploy to build a stronger workforce of the future.
PwC, Consultant, People & Organization Tresa Cambridge is a member of PwC’s People & Organization Consulting practice with 10+ years experience in major business transformation projects across multiple industries. Tresa has managed a diverse client portfolio within Canada and internationally to offer advisory services focused on the integration of strategy, people, process and technology opportunities to deliver results for her clients in the Talent space. She has full cycle project management skills with experience in both unionized and non- unionized environments and holds an Agile Scrum Master certification.

Tresa Cambridge

PwC, Consultant, People & Organization Tresa Cambridge is a member of PwC’s People & Organization Consulting practice with 10+ years experience in major business transformation projects across multiple industries. Tresa has managed a diverse client portfolio within Canada and internationally to offer advisory services focused on the integration of strategy, people, process and technology opportunities to deliver results for her clients in the Talent space. She has full cycle project management skills with experience in both unionized and non- unionized environments and holds an Agile Scrum Master certification.
Political Activist and Commentator ~ Preston Manning tirelessly championed the cause of democratic and political reform throughout his impressive career as one of Canada’s great political visionaries. His presentations provide an inspirational and substantive discussion of both current issues and future challenges, all imbued with a surprising dose of humor that you might not expect from a politician. A reformer at heart, Mr. Manning is right at home challenging the status quo and conventional thinking.

The Hon. Preston Manning

Political Activist and Commentator ~ Preston Manning tirelessly championed the cause of democratic and political reform throughout his impressive career as one of Canada’s great political visionaries. His presentations provide an inspirational and substantive discussion of both current issues and future challenges, all imbued with a surprising dose of humor that you might not expect from a politician. A reformer at heart, Mr. Manning is right at home challenging the status quo and conventional thinking.
Awards

Chairman’s Gala Reception & Awards Dinner

Chair’s Reception | ‘Luxury Railroad’ Awards Dinner

Step back in time, as we re-imagine the roaring 20’s and the railroads that served Canadians as a mode of luxury transportation. This evening will feature special comedic entertainment by Steve Patterson, host of the debaters, as well as a dinner and award presentations in honour of those who have made remarkable contributions to our industry. All conference delegates and companions are welcome to attend this awards banquet. Gala table reservations will begin in April. *Semi-formal Attire

Call for Award Nominations, click here

Electro Lounge meeting

Electro Lounge Meetings

EFC is pleased to offer increased and extended B2B meeting space. These meetings are available for smaller manufacturers, distributors and reps to meet in a casual informal setting.  These meeting areas are complimentary and are suited for approx. 2-4 people only. These meeting areas are in an open ballroom with several seating areas for you to conduct informal meetings.

Open-concept spaces are available for smaller meetings up to 4 people in the designated Electro-Lounge room. Register for your complimentary meeting space, click here

Head Office Meetings

EFC’s Head Office Program provides members with an opportunity to host private meetings with suppliers and customers during the conference. EFC manufacturer, distributor and rep members are all eligible to reserve a meeting room, based on availability.

To register your company for a meeting space, please click on this link to book

Audio visual requirements, food and beverages can be ordered for your meeting room, based on your request and billing. Note: It is the responsibility of the manufacturer and distributor to arrange for convenient meeting times. EFC staff will not schedule or confirm appointments.

Head office

Tours & Activities – Available soon!

Exciting tours and activities are being confirmed for you to explore and experience the majestic wonders of Banff. Please stay tuned for full details.

Tour Banff

Please note: EFC is closely monitoring developments with COVID-19 and is strengthening its protective measures accordingly. To minimize any risks to employees, members and other event attendees, please follow precautionary measures by using hand sanitizer and avoiding handshakes. If you have visited any of the following COVID-19 affected areas within the past 14 days, we kindly ask that you refrain from attending EFC events: China, Iran, Northern Italy, Japan, South Korea. Thank you for your cooperation.