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2021 ELECTRO-FEDERATION CANADA CONFERENCE

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Conference Keynote Speakers

Dr. Kaihan Krippendorff began his career with McKinsey & Company before founding the growth strategy and innovation consulting firm Outthinker, which has helped generate more than $2.5 billion in revenue for many of the world’s most recognizable companies. Kaihan also founded the Outthinker Network — a group for high-level strategists and innovators from large global organizations to take part in intimate, candid, and forward-looking conversations with a network of their peers and the world’s most sought-after disruptive thinkers. A member of the prestigious Thinkers50 Radar Class of 2019, which is a global selection of the top 30 management thinkers, Kaihan is the author of four business strategy books, most recently Outthink the Competition, with a fifth book, The Employee Innovator: Driving Innovation from Within scheduled to be published in Fall 2019.

Kaihan Krippendorff, Strategy & Innovation Expert

Dr. Kaihan Krippendorff began his career with McKinsey & Company before founding the growth strategy and innovation consulting firm Outthinker, which has helped generate more than $2.5 billion in revenue for many of the world’s most recognizable companies. Kaihan also founded the Outthinker Network — a group for high-level strategists and innovators from large global organizations to take part in intimate, candid, and forward-looking conversations with a network of their peers and the world’s most sought-after disruptive thinkers. A member of the prestigious Thinkers50 Radar Class of 2019, which is a global selection of the top 30 management thinkers, Kaihan is the author of four business strategy books, most recently Outthink the Competition, with a fifth book, The Employee Innovator: Driving Innovation from Within scheduled to be published in Fall 2019.
Dr. Ivan Joseph builds high-performing teams and a culture of excellence from the ground up. The former national championship winning coach and university professor has coached national and university varsity teams through World Championships and World Cup Qualifiers. He calls on his PhD in Sport Psychology to serve as a high-performance coach and mentor for top professional coaches and national team programs. Dr. Joseph is a sought-after speaker in the areas of high-performance culture, self-confidence, and leadership. His TEDx Talk, “The Skill of Self Confidence,” has garnered over 20 million views and was recognized by Forbes as one of the “10 Best TED Talks for Graduates About The Meaning Of Life.” He’s also the author of the bestselling book, You Got This – Mastering the Skill of Self-Confidence.

Dr. Ivan Joseph, Award Winning Performance Coach | Leadership and Cultural Transformation Expert

Dr. Ivan Joseph builds high-performing teams and a culture of excellence from the ground up. The former national championship winning coach and university professor has coached national and university varsity teams through World Championships and World Cup Qualifiers. He calls on his PhD in Sport Psychology to serve as a high-performance coach and mentor for top professional coaches and national team programs. Dr. Joseph is a sought-after speaker in the areas of high-performance culture, self-confidence, and leadership. His TEDx Talk, “The Skill of Self Confidence,” has garnered over 20 million views and was recognized by Forbes as one of the “10 Best TED Talks for Graduates About The Meaning Of Life.” He’s also the author of the bestselling book, You Got This – Mastering the Skill of Self-Confidence.
Dan Gardner is the New York Times bestselling author of mind-expanding books about how we think — and how we can make better decisions in the face of uncertainty. Dan’s books have been published in 24 countries and 19 languages. He has spoken and consulted worldwide for corporations and governments. A former journalist and national affairs commentator whose work won or was nominated for every major award in Canadian newspaper journalism, Dan is also a senior fellow at the University of Ottawa’s Graduate School of Public and International Affairs.

Dan Gardner, Award-winning Journalist & Bestselling Author

Dan Gardner is the New York Times bestselling author of mind-expanding books about how we think — and how we can make better decisions in the face of uncertainty. Dan’s books have been published in 24 countries and 19 languages. He has spoken and consulted worldwide for corporations and governments. A former journalist and national affairs commentator whose work won or was nominated for every major award in Canadian newspaper journalism, Dan is also a senior fellow at the University of Ottawa’s Graduate School of Public and International Affairs.
Founder and president of Cultural Research & Analysis, Inc., she is co-author with Rita Denny of Doing Anthropology in Consumer Research and co-editor of the 2014 Handbook of Anthropology in Business. Patti is a fan of visual anthropology, semiotics, languages, and the insight that can be gained through an international lens.

Patricia Sunderland, Ph.D., Founder & President, Cultural Research & Analysis

Founder and president of Cultural Research & Analysis, Inc., she is co-author with Rita Denny of Doing Anthropology in Consumer Research and co-editor of the 2014 Handbook of Anthropology in Business. Patti is a fan of visual anthropology, semiotics, languages, and the insight that can be gained through an international lens.
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Swati Vora-Patel has over 16 years of progressive experience in marketing, public relations and corporate communications, and is responsible for developing communications and market research strategies to help advance the electrical industry in Canada. Swati regularly presents EFC’s market research studies to channel partners across Canada. EFC’s past studies have focused on e-Commerce, digitalization, contractor relationships, employee talent acquisition & retention, and emerging technologies that are impacting the industry. Prior to joining EFC, Swati worked in Public Relations positions at The Movie Network, DataMirror and InQuent Technologies. She holds an Honours B.A. in English Literature from York University and a B.Ed. from the University of Toronto (OISE). Swati lives in Toronto with her family and is an avid writer and plays tennis during her free time.

Swati Vora-Patel, VP, Marketing & Channel Development

Swati Vora-Patel has over 16 years of progressive experience in marketing, public relations and corporate communications, and is responsible for developing communications and market research strategies to help advance the electrical industry in Canada. Swati regularly presents EFC’s market research studies to channel partners across Canada. EFC’s past studies have focused on e-Commerce, digitalization, contractor relationships, employee talent acquisition & retention, and emerging technologies that are impacting the industry. Prior to joining EFC, Swati worked in Public Relations positions at The Movie Network, DataMirror and InQuent Technologies. She holds an Honours B.A. in English Literature from York University and a B.Ed. from the University of Toronto (OISE). Swati lives in Toronto with her family and is an avid writer and plays tennis during her free time.

 

Conference Concurrent Track Speakers

Alex Carrick has degrees in economics from the University of Western Ontario and the University of Toronto. For the first 13 years of his career, he worked for the Canadian Institute of Steel Construction. For the latest three decades-plus, he’s been with the company that has become ConstructConnect, first as Canadian Chief Economist, then as U.S. Chief Economist as well.

Alex Carrick

Alex Carrick has degrees in economics from the University of Western Ontario and the University of Toronto. For the first 13 years of his career, he worked for the Canadian Institute of Steel Construction. For the latest three decades-plus, he’s been with the company that has become ConstructConnect, first as Canadian Chief Economist, then as U.S. Chief Economist as well.
Dan Breznitz is a Professor and Munk Chair of Innovation Studies at the Munk School of Global Affairs and Public Policy with a cross-appointment in the Department of Political Science of the University of Toronto, where he is also the Co-Director of the Innovation Policy Lab and a Senior Fellow of Messi College. In addition, he is a Fellow of CIFAR where he Co-Directs the program on Innovation, Equity and the Future of Prosperity. Professor Breznitz is known worldwide as an expert on rapid-innovation-based industries and their globalization, as well as for his pioneering research on the distributional impact of innovation policies.

Professor Dan Breznitz, Munk School of Global Affairs & Public Policy, U of T

Dan Breznitz is a Professor and Munk Chair of Innovation Studies at the Munk School of Global Affairs and Public Policy with a cross-appointment in the Department of Political Science of the University of Toronto, where he is also the Co-Director of the Innovation Policy Lab and a Senior Fellow of Messi College. In addition, he is a Fellow of CIFAR where he Co-Directs the program on Innovation, Equity and the Future of Prosperity. Professor Breznitz is known worldwide as an expert on rapid-innovation-based industries and their globalization, as well as for his pioneering research on the distributional impact of innovation policies.
Earl Robertson is President and Founder of Quota® INTERNATIONAL. Earl has had an extensive career in sales, marketing, operations and executive management. Mr. Robertson was a former executive with Xerox Learning Systems and top salesperson with Procter & Gamble Inc and has been President/General Manager for five marketing leading companies. Quota® INTERNATIONAL is a leading sales training company with operations in 20 countries and 6 languages.

Earl Robertson, President, Quota International

Earl Robertson is President and Founder of Quota® INTERNATIONAL. Earl has had an extensive career in sales, marketing, operations and executive management. Mr. Robertson was a former executive with Xerox Learning Systems and top salesperson with Procter & Gamble Inc and has been President/General Manager for five marketing leading companies. Quota® INTERNATIONAL is a leading sales training company with operations in 20 countries and 6 languages.
Leadership and Organizational Change Expert Jill Birch helps audiences master 21st century leadership skills, going beyond today’s jargon and stereotypes to show what’s really needed to innovate and compete in today’s marketplace. Birch has been a CEO and member of several C-Suites and has facilitated leadership breakthroughs for Fortune 500 organizations around the world. Drawing on this experience, her captivating and customized presentations help inspire change, build leadership capacity, and drive competitive advantage.

Jill Birch, Leadership & Organizational Change Expert

Leadership and Organizational Change Expert Jill Birch helps audiences master 21st century leadership skills, going beyond today’s jargon and stereotypes to show what’s really needed to innovate and compete in today’s marketplace. Birch has been a CEO and member of several C-Suites and has facilitated leadership breakthroughs for Fortune 500 organizations around the world. Drawing on this experience, her captivating and customized presentations help inspire change, build leadership capacity, and drive competitive advantage.
John Kerr grew up in the electrical industry. His father Jack Kerr was active in the market holding senior positions in the wire and cable industry prior to founding Kerrwil, Electrical Business and Le monde de l’Electricite in 1964. John joined the family business Kerrwil in 1984 in a full-time role and was responsible for the founding of several leading trade publications in Automation, Lighting, Structured Cabling and Energy Management. Shortly after joining Kerrwil he developed the research group after long debates with industry colleagues on just how big the electrical industry was in Canada. Today collaborating with Electro-Federation Canada , Kerrwil authors Pathfinder, the electrical Industry’s annual benchmarking study

John W. Kerr Jr., President, Kerrwil

John Kerr grew up in the electrical industry. His father Jack Kerr was active in the market holding senior positions in the wire and cable industry prior to founding Kerrwil, Electrical Business and Le monde de l’Electricite in 1964. John joined the family business Kerrwil in 1984 in a full-time role and was responsible for the founding of several leading trade publications in Automation, Lighting, Structured Cabling and Energy Management. Shortly after joining Kerrwil he developed the research group after long debates with industry colleagues on just how big the electrical industry was in Canada. Today collaborating with Electro-Federation Canada , Kerrwil authors Pathfinder, the electrical Industry’s annual benchmarking study
Leila is a skilled Learning and Development professional with nearly 20 years of progressive experience in instructional design and facilitation. As well, she has extensive experience working in a consulting role to help organizations achieve their desired outcomes. Driven by the vision and values of CAMH, Leila has a passion for helping improve the wellbeing of employees and has worked with a variety of organizations to develop workplace mental health strategies and deliver customized mental health training. Outside of work, Leila enjoys Pilates, biking and dancing with her children.

Leila Turner, Learning & Development Professional, CAMH

Leila is a skilled Learning and Development professional with nearly 20 years of progressive experience in instructional design and facilitation. As well, she has extensive experience working in a consulting role to help organizations achieve their desired outcomes. Driven by the vision and values of CAMH, Leila has a passion for helping improve the wellbeing of employees and has worked with a variety of organizations to develop workplace mental health strategies and deliver customized mental health training. Outside of work, Leila enjoys Pilates, biking and dancing with her children.
Stuart Ducoffe is a seasoned employment and labour lawyer. He is the founder of e2r™ and partner and co-founder of Woolgar VanWiechen Cosgriffe Ducoffe LLP, practicing exclusively in the area of employment and labour law.

Stuart Ducoffe (B.C.L., LL.B., CHRL)

Stuart Ducoffe is a seasoned employment and labour lawyer. He is the founder of e2r™ and partner and co-founder of Woolgar VanWiechen Cosgriffe Ducoffe LLP, practicing exclusively in the area of employment and labour law.
Carl Panet-Raymond is a lawyer with Loranger Marcoux, a Montreal-based law firm that provides specialized services in the fields of employment law and labour relations. Carl is a graduate of the Faculty of Law at the University of Montreal. He also holds a certificate in Human Resource Management from HEC Montréal. He practices in all areas of employment law and labour relations, advising clients with respect to strategic human resource planning, corporate reorganization, mergers and acquisitions.

Carl Panet-Raymond

Carl Panet-Raymond is a lawyer with Loranger Marcoux, a Montreal-based law firm that provides specialized services in the fields of employment law and labour relations. Carl is a graduate of the Faculty of Law at the University of Montreal. He also holds a certificate in Human Resource Management from HEC Montréal. He practices in all areas of employment law and labour relations, advising clients with respect to strategic human resource planning, corporate reorganization, mergers and acquisitions.
Timothy Pope is a Senior Project Manager with CSA Group and manages the committees responsible for the Canadian Electrical Code, Part I. Tim is a Certified Engineering Technologist, and holds a Certificate of Qualification as a Construction Electrician. A former inspector, he has spent more than 40 years in various areas of the electrical industry.

Timothy Pope, Senior Project Manager, CSA Group

Timothy Pope is a Senior Project Manager with CSA Group and manages the committees responsible for the Canadian Electrical Code, Part I. Tim is a Certified Engineering Technologist, and holds a Certificate of Qualification as a Construction Electrician. A former inspector, he has spent more than 40 years in various areas of the electrical industry.
Tri is responsible for the company’s technical development effort and oversees clients in the B2B space. He has over 20 years of startup experience, leading business, operations and engineering teams. Prior to Applico, Tri co-founded Munchery in 2011, an on-demand meal delivery service that delivers a variety of nourishing, affordable, chef-cooked meals right to your door. As CEO, he raised over $120M in venture capital and expanded the service across major U.S. cities. Tri received his Master’s and Bachelor’s degrees in Electrical Engineering and Computer Science at the Massachusetts Institute of Technology, and came to the United States from Vietnam when he was 11 years old.

Tri Tran, Partner & CTP, Applico

Tri is responsible for the company’s technical development effort and oversees clients in the B2B space. He has over 20 years of startup experience, leading business, operations and engineering teams. Prior to Applico, Tri co-founded Munchery in 2011, an on-demand meal delivery service that delivers a variety of nourishing, affordable, chef-cooked meals right to your door. As CEO, he raised over $120M in venture capital and expanded the service across major U.S. cities. Tri received his Master’s and Bachelor’s degrees in Electrical Engineering and Computer Science at the Massachusetts Institute of Technology, and came to the United States from Vietnam when he was 11 years old.
Warren Collier, CHRL, is the Director of Talent Strategy for Self-Management Group, which delivers talent management and recruitment solutions to Fortune 500 clients across Canada and the United States. Warren has 25 years of leadership experience in human resources, talent management and business operations with emphasis in strategy and organization design in the Banking, Telecom, and Outsourcing sectors.

Warren Collier, Director of Talent Strategy, Self-Management Group

Warren Collier, CHRL, is the Director of Talent Strategy for Self-Management Group, which delivers talent management and recruitment solutions to Fortune 500 clients across Canada and the United States. Warren has 25 years of leadership experience in human resources, talent management and business operations with emphasis in strategy and organization design in the Banking, Telecom, and Outsourcing sectors.
“Keeping Your Business Secure from Cybercrime” EFC’s Cybersecurity Committee leads this session to highlight measures for success and best practices as it relates to preventing cybercrime. You will leave with an understanding of high-level concepts to enable productive discussions with IT experts on how to keep your business safe.

Cybersecurity Industry Best Practices

“Keeping Your Business Secure from Cybercrime”

EFC’s Cybersecurity Committee leads this session to highlight measures for success and best practices as it relates to preventing cybercrime. You will leave with an understanding of high-level concepts to enable productive discussions with IT experts on how to keep your business safe.

Save these dates: September 22 & 23, 2021
Registration coming in soon…Individual and Group rates will be offered

EFC will be hosting this year’s industry conference virtually in September to ensure the safety of all members and to provide coast-to-coast access for employees in all verticals. This year’s conference will offer a new experience that differs from what you may have been accustomed to in past years. We see this as an opportunity to re-invent and strengthen your conference experience so you can get even more out of your participation!

The conference theme, “Beyond the Horizon”, is a forward-looking approach to help your business emerge stronger on the other side of this pandemic. The conference program will offer thought-leadership and strategies on how to rise from the effects Covid-19 has had on our markets, customers, supply chains and employees so we can move ‘beyond the horizon’.

This year’s conference program will offer flexibility so you can manage your time and online presence. The program will feature:

  • keynote speakers on timely topics, including post-pandemic leadership strategies, risk management and financial forecasting, diversity and inclusion strategies
  • EFC’s new research: an overview of new opportunities our industry can leverage in the aftermath of the pandemic: markets, customer expectations, supply chains, and employee requirements
  • concurrent break-out sessions on topics such as mental wellness, construction outlook, sales workshop, cybersecurity, HR policies for the return to work, Canadian electrical code updates…and so many more!
  • all members will have an opportunity to host Head Office meetings with partners during the conference program

Conference program details and registration will be available in April.
Stay tuned for full details.

If you have any questions, or concerns, please contact Nathalie Lajoie, at nlajoie@electrofed.com

Be safe, stay healthy!

2021 ELECTRO-FEDERATION CONFERENCE

A virtual experience to power a changing world.

Save these dates: September 22 & 23, 2021

National Advisory Council: Chair’s Message

Change is all around us…and with change, comes new opportunities!

This mindset was the catalyst for this year’s conference – and I’m excited to share the new experiences that EFC’s National Advisory Council has lined up to deliver more value, more reach and more insights to help your business emerge stronger ‘on the other side’ of this pandemic.

We’ve chosen the theme, ‘Beyond the Horizon’, to provide a forward-looking approach that addresses the changes Covid-19 has cast on our businesses, markets, customers, supply chains and employees. We understand how challenging this past year has been and the growing constraints on your time and business. To help support your organization during this time, we’ve reduced the cost of attendance and are offering discounted group rates, in addition to providing more topic variety and schedule flexibility. This year’s virtual conference is designed to engage a wider cross-section of members and will include keynotes and concurrent tracks so participants can manage their schedules and tune into topics that matter most to them.

Members will have the opportunity to select from a range of topic interests such as: change management, health and mental wellness, post-Covid HR policies, risk management and financial forecasting, virtual sales prospecting, strategic account management, diversity and inclusion, eCommerce and supply chain resiliency…and so many other trending topics – all offered online within a flexible agenda to accommodate schedules and interests.

It will take a village to innovate and lead the path forward. This year’s conference is set to bring ‘our village’ of members together on a common virtual platform so we can learn, adapt and succeed in the ‘next normal’.

I look forward to welcoming you and your team online for this year’s new conference experience!

Cindy Doherty
Intralec Electrical Products
2021-22 Chair, EFC’s National Advisory Council

 

Thank you to our Lead Conference Sponsor:

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Awards

Chairman’s Gala Reception & Awards Dinner

Chair’s Reception | ‘Luxury Railroad’ Awards Dinner

Step back in time, as we re-imagine the roaring 20’s and the railroads that served Canadians as a mode of luxury transportation. This evening will feature special comedic entertainment by Steve Patterson, host of the debaters, as well as a dinner and award presentations in honour of those who have made remarkable contributions to our industry. All conference delegates and companions are welcome to attend this awards banquet. Gala table reservations will begin in April. *Semi-formal Attire

Call for Award Nominations, click here

Electro Lounge meeting

Electro Lounge Meetings

EFC is pleased to offer increased and extended B2B meeting space. These meetings are available for smaller manufacturers, distributors and reps to meet in a casual informal setting.  These meeting areas are complimentary and are suited for approx. 2-4 people only. These meeting areas are in an open ballroom with several seating areas for you to conduct informal meetings.

Open-concept spaces are available for smaller meetings up to 4 people in the designated Electro-Lounge room. Register for your complimentary meeting space, click here

Head Office Meetings

EFC’s Head Office Program provides members with an opportunity to host private meetings with suppliers and customers during the conference. EFC manufacturer, distributor and rep members are all eligible to reserve a meeting room, based on availability.

To register your company for a meeting space, please click on this link to book

Audio visual requirements, food and beverages can be ordered for your meeting room, based on your request and billing. Note: It is the responsibility of the manufacturer and distributor to arrange for convenient meeting times. EFC staff will not schedule or confirm appointments.

Head office

Tours & Activities – Available soon!

Exciting tours and activities are being confirmed for you to explore and experience the majestic wonders of Banff. Please stay tuned for full details.

Tour Banff

Please note: EFC is closely monitoring developments with COVID-19 and is strengthening its protective measures accordingly. To minimize any risks to employees, members and other event attendees, please follow precautionary measures by using hand sanitizer and avoiding handshakes. If you have visited any of the following COVID-19 affected areas within the past 14 days, we kindly ask that you refrain from attending EFC events: China, Iran, Northern Italy, Japan, South Korea. Thank you for your cooperation.

 

Conference Countdown: