Marketing Awards Winners 2020

Announcing the winners of this year’s Marketing Awards!

 

Digital Innovation

Over $50 Million Manufacturer

 

Schneider Learning Series – an innovative and ever-evolving digital initiative launched in 2020, to stay connected with customers, establish digital learning touch-points and help customers navigate unprecedented business conditions.

Under $50 Million Manufacturer

 

A blog and accompanying digital campaign were developed to promote the ServiceDrive® System’s new self-terminating connectors and overall advantages compared to other systems on the market.

Over $50 Million Distributor 

 

 

 

 

 

 

 

To drive sales growth and connect with their customers, Electrozad uses a diverse portfolio of digital marketing tools. They’ve created an effective strategy for targeting, personalizing, automating, and tracking success.

Sponsored by:

 

 

 

 

Event Trade Show 

Over $50 Million Manufacturer

 

 

 

The main objective of this event was to educate stakeholders on the scope of Shawcor solutions, promote Shawcor as a diversified company and indicate the future direction the company would be taking based on a set of market drivers. In addition, Shawcor wanted to communicate their commitment to sustainability and leadership practices which fully embrace ESG ideals and principles.

Under $50 Million Manufacturer

 

 

 

 

Rittal and German partners, based in Canada, hosted Canada’s inaugural German Technology Days (GTD) in November of 2019 at Toronto and Kitchener featuring a trade show and conference. Each company shared their latest industry-leading, energy-efficient solutions, as well as some of the most innovative automation technology in the industry! Take a look.

Over $50 Million Distributor 

 

 

 

 

Westburne hosted a series of virtual events led by its industry leading IoT and Automation specialists. These events brought together solution experts and partners to educate Westburne’s customers of cutting-edge solutions to support their critical business infrastructure.

Sponsored by:

 

 

 

 

Integrated Marketing 

Over $50 Million Manufacturer

 

STAR is a 360-degree campaign focused on driving transactional business and increasing Schneider Electric’s share of mind with distributors. It’s based on 3 pillars: generate demand, capture leads, and enhance sales.

Under $50 Million Manufacturer

 

 

 

 

Rittal’s new ‘Compact & Small Enclosures’ meet the demands of digitalization and innovation, ‘AX. KX. System Perfection’.
The multi-channel campaign highlighted that the enclosures are more simple, safe, fast and flexible than its earlier series, offering 30% more space for cables, 30% less assembly time and over 30 new features. Learn more.

Over $50 Million Distributor 

 

 

 

 

 

Westburne implemented a real-time, multi-channel Net Promoter Score system to measure customer satisfaction and pinpoint areas of strength and improvement. As a result, Westburne has strengthened their ability to provide an exceptional customer experience and increase customer loyalty.

Sponsored by:

 

 

 

 

Merchandising and Display

Over $50 Million Manufacturer

 

 

 

 

 

Eaton’s ‘Power Defense Moulded Case Circuit Breaker’ line is the first large-scale platform to be introduced in over 15 years.
The launch was initiated with rolling billboards and a product demo trailer.

Over $50 Million Distributor

 

 

 

During the COVID-19 pandemic Westburne launched a 24h locker pickup program in multiple locations. This program gave Westburne’s clients the option to pick up products anytime, day or night, in a safe, and touch free environment.

Sponsored by:

 

 

 

 

Social & Sustainability

Over $50 Million Manufacturer

 

 

 

 

Viscor, a Leviton company pivoted its flexible production capabilities and assembly lines to create and donate ear strain reliefs and face shields to support a community in need during this pandemic.

Under $50 Million Manufacturer

 

 

 

 

 

Nexleds Limited has been committed to being a responsible corporate citizen by supporting valuable initiatives to help Canadians grow every holiday season. In December of 2019, Nexleds dedicated their charity to support Habitat for Humanity Canada.

Over $50 Million Distributor

 

 

 

 

 

 

 

City Electric Supply honours it’s long standing relationship with Make-A-Wish® through enthusiasm and innovation. Raising funds has become part of City Electric Supply’s core values and altered the way it approaches and conducts business.

Sponsored by:

 

 

 

2020 Marketing Awards Honourable Mentions 

 

Congratulations to all the winners and honourable mentions!

For more information on the EFC Marketing Awards, please contact John Jefkins, VP, Member Engagement & Corporate Partnerships, at jjefkins@electrofed.com.