Le représentant du futur

Date/Time
Oct 8, 2020
2:00
iCal Webcal

jeudi 8 octobre 2020 à 14h HNE Inscrivez-vous maintenant

(Gratuit pour les membres)

Le Groupe de fabricants de la CEMRA (GFC) de l’ÉFC est fier de présenter un événement de collaboration virtuel avec la NEMRA.

 

L’étude concernant le représentant du futur 2020, organisée et préparée par le Channel Marketing Group (Groupe de commercialisation Channel), est la première d’une série de perspectives de la NEMRA. Cette étude partage les recherches sur le marché collectées par les représentants des fabricants, les fabricants et les distributeurs. Elle est conçue pour offrir une perspective sur les éléments nécessaires à la réussite selon chaque membre du réseau.

Cette opportunité exclusive comprend une séance de présentation en direct par Jim Johnson, président chez NEMRA, et Dave Gordon, président chez Channel Marketing Group. Ces derniers examineront les conclusions principales du rapport et répondront à vos questions et à vos préoccupations pressantes.

Questions clés pour mener une stratégie :

  • Qui est le nouveau client? Quel en est l’impact sur le représentant?
  • Quel est le rôle de la technologie et des données de gestion des ventes dans ce processus?
  • Quels sont les compétences, les ressources et les modèles d’affaires nécessaires au représentant du futur?
  • Comment une agence peut-elle gérer les différents besoins et fixer les attentes en conséquence?

Questions? Contactez-vous à events@electrofed.com

NEMRA President 
Jim Johnson is the President and CEO of The National Electrical Manufacturers Representative Association (NEMRA). NEMRA is a not-for-profit trade association whose charter is to promote the benefits of doing business with an independent sales representative in the electrical industry. Before joining NEMRA, Jim had been an active participant in and supporter of NEMRA for over 31 years both as an Independent Representative and as an Executive in leadership positions with a number of Manufacturers. Jim also served 6 years on the NMG Executive Committee, including the position of Chair. He earned his Bachelor of Science in Marketing from Northern Illinois University, earned his CPMR from Indiana University and completed the NEMRA Executive Development program at Northwestern University. Jim belongs to a number of professional organizations, including the American Society of Association Executives and S-Corporation. He also serves on the Board of Directors of the Small Business

Jim Johnson

NEMRA President Jim Johnson is the President and CEO of The National Electrical Manufacturers Representative Association (NEMRA). NEMRA is a not-for-profit trade association whose charter is to promote the benefits of doing business with an independent sales representative in the electrical industry. Before joining NEMRA, Jim had been an active participant in and supporter of NEMRA for over 31 years both as an Independent Representative and as an Executive in leadership positions with a number of Manufacturers. Jim also served 6 years on the NMG Executive Committee, including the position of Chair. He earned his Bachelor of Science in Marketing from Northern Illinois University, earned his CPMR from Indiana University and completed the NEMRA Executive Development program at Northwestern University. Jim belongs to a number of professional organizations, including the American Society of Association Executives and S-Corporation. He also serves on the Board of Directors of the Small Business
President at Channel Marketing Group
David Gordon is President of Channel Marketing Group. He founded the consulting firm twenty years ago to support manufacturers, distributors and reps in the electrical industry gain customer insights, differentiate themselves through marketing and business development strategies and drive growth. He is also the author of the industry blog ElectricalTrends and writes for Canadian Electrical Wholesaler. He has worked with countless distributors and manufacturers, supports NEMRA and is on the Board of Directors of ETIM North America. Prior to starting CMG he was VP Marketing and eCommerce for IMARK and spent 15 years in the performance incentive industry. Company website is www.channelmkt.com

Dave Gordon

President at Channel Marketing Group David Gordon is President of Channel Marketing Group. He founded the consulting firm twenty years ago to support manufacturers, distributors and reps in the electrical industry gain customer insights, differentiate themselves through marketing and business development strategies and drive growth. He is also the author of the industry blog ElectricalTrends and writes for Canadian Electrical Wholesaler. He has worked with countless distributors and manufacturers, supports NEMRA and is on the Board of Directors of ETIM North America. Prior to starting CMG he was VP Marketing and eCommerce for IMARK and spent 15 years in the performance incentive industry. Company website is www.channelmkt.com