EFC Welcomes New Affiliate Member: Purple Wins

Purple Wins: Turning People Risk into Performance Gain

Purple Wins brings a diagnostic-first approach to people and performance — uncovering what quietly drains value across culture, talent, and execution.

At the core is NAVETRA™, a proprietary model that quantifies financial leakage from leadership drag, hiring delays, team misalignment, and sales execution gaps.

This audit-style process empowers leadership teams to surface blind spots, sharpen their competitive edge, and take fast, data-backed action.

They then channel these insights into a tailored suite of services — from precision hiring to executive coaching and team enablement.

Proudly represented at EFC by Founder & Director Mina Johl, Purple Wins is built by former business leaders and industry experts — grounded in the principles of Japanese lean philosophy and operational excellence through putting people first.

Learn more at purplewins.io/consulting-services or contact us to book your diagnostic.