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(CEMRA) Manufacturers’ Agents

Canadian Electrical Manufacturers’ Representatives Association

EFC’s CEMRA is the only network of its kind in Canada that connects leading sales and marketing agencies with electrical equipment manufacturers—creating powerful synergies that accelerate channel opportunities. CEMRA members are part of a professional group that is strongly valued and recognized by EFC’s manufacturer members.

View a full listing of EFC-CEMRA members and discover how you can join this growing network and expand your footprint in the Canadian Electrical industry.

Who can join? Independent sales representatives (persons or corporations) in the Canadian Electrical industry who have been in business for a minimum of two years, and who represent two or more electrical manufacturers and who maintain their own office and employees, independent of their manufacturer partners.

Download this brochure for full membership details.


The CMG (CEMRA Manufacturers Group) Committee includes EFC member manufacturers and CEMRA reps who gather regularly to provide a platform for the exchange of information. Through this committee, members share and gain valuable business insights, networking, best practices, and professional development.

The objectives of the CMG are:

  • Provide an opportunity for the exchange of information through discussion, study and research designed to promote positive interactions between manufacturers and independent representatives.
  • Promote and improve the mutual effectiveness of the manufacturer and rep relationship.

Members who are interested in learning more about this committee are welcome to contact Nathalie Lajoie at or Tony DeCicco at


Resources: Best Practices for Manufacturers and Rep Partnerships

Workforce Development resources: To support your professional development requirements, EFC has partnered with the National Electrical Manufacturers’ Representatives’ Association (NEMRA) and several other groups to provide Canadian members with workforce development resources and programs. Learn more

Apply for membership now