Help Amplify EFC’s Make the Switch Advocacy Campaign – Social Assets Included

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Electro-Federation Canada’s Make the Switch advocacy campaign is now well underway, and early results show that our message is reaching the audiences that matter most.
 
Across English and French markets, the campaign has already delivered more than 1.3 million impressions and over 21,000 visits to the campaign website, with strong engagement from key government and public-sector audiences. Early LinkedIn results show above-benchmark engagement from departments such as Natural Resources Canada, Global Affairs Canada, Health Canada, Hydro-Québec, and the Government of Canada overall.
 
To continue this momentum, we are asking for your support in amplifying the campaign by sharing the social media assets provided. The campaign focuses on strategic awareness targeted specifically at government, policymakers, and stakeholders, and your participation helps reinforce a unified industry voice.
 
Mid-campaign results confirm that government audiences are actively engaging with the content, with the strongest performance coming from federal departments and provincial public-sector organizations. These audiences represent the decision-makers EFC is aiming to reach.
 
By sharing these assets through your organization’s channels, you help expand the campaign’s reach, demonstrate industry alignment, and increase the visibility of our industry’s priorities at an important moment.
 
How You Can Help
Please use the attached assets to extend the campaign’s reach across your platforms:

  • Post the graphics and suggested messaging on your LinkedIn, X, Instagram, or Facebook channels
  • Add a link to the campaign webpage: https://maketheswitch.electrofed.com/
  • Include the content in newsletters, stakeholder communications, or website updates
  • Encourage your communications team to engage with and repost EFC’s campaign content
Every share helps broaden the campaign’s visibility among policymakers and strengthens our collective industry presence. Thank you for your support and for helping amplify the voice and priorities of Canada’s electrical industry.
 
Social Copy Examples for Sharing
  • We’re proud to be part of Canada’s $15B electrical and automation industry, powering the infrastructure behind a reliable, secure, and sustainable energy future. EFC’s Make the Switch campaign highlights the importance of investing in the companies building Canada’s electrification pathway. Learn more about the industry driving Canada’s energy goals: maketheswitch.electrofed.com #MakeTheSwitch #Electrification #EFC
  • As a contributor to Canada’s electrical supply chain, we’re supporting EFC’s Make the Switch campaign to strengthen the systems that keep our country powered. A resilient electrical sector is essential for energy security, economic growth, and meeting Canada’s climate and electrification goals. Explore the full campaign here: maketheswitch.electrofed.com #MakeTheSwitch #Electrification #EFC
  • Canada’s future depends on smarter grids, EV infrastructure, and investments that grow our domestic capacity. We are proud to play a role in the electrical and automation supply chain highlighted in EFC’s Make the Switch campaign. See how our industry is powering Canada’s energy transition: maketheswitch.electrofed.com. #MakeTheSwitch #Electrification #EFC
  • Canada’s electric future starts with the companies building the infrastructure, technologies, and solutions behind the transition. We’re proud to amplify EFC’s Make the Switch campaign and support a strong, resilient electrical industry. Learn more about how our sector powers Canada’s energy future: maketheswitch.electrofed.com. #MakeTheSwitch #Electrification #EFC
Shorter “Quick Share” Variants
  • Proud to help power Canada’s electrification journey. See why EFC’s Make the Switch campaign is spotlighting our industry: maketheswitch.electrofed.com
  • Canada’s energy future depends on a strong electrical supply chain. We’re supporting EFC’s Make the Switch campaign: maketheswitch.electrofed.com
  • We’re part of the industry driving Canada’s clean energy transition. Learn more in EFC’s latest campaign: maketheswitch.electrofed.com
Electro-Federation Canada’s Social Handles (please tag us in your posts)
Electro-Federation Canada is sharing the assets organically on our social channels. You may choose to share, like and comment on those posts!

Download the assets here.