The EFC CEMRA Rep Advantage

The EFC CEMRA Rep Advantage Accelerates Growth

CEMRA is a group of third-party manufacturers’ sales representatives with unique characteristics that set them apart from the rest. These businesses have a growth mindset and are community-minded. Their desire to join CEMRA and EFC is based on developing themselves and their businesses via best practices, workforce development, and business and market intelligence. Their focus on community is demonstrated in their activities to elevate the professionalism and effectiveness of CEMRA members while also networking with and supporting the manufacturer and distributor communities. These attributes of a CEMRA member are layered on top of the benefits of a third-party sales model described below.

To view EFC’s CEMRA Rep Advantage brochure, click here.

Connect with the EFC team to learn about the CEMRA reps available in various provinces and markets.

CMG (CEMRA Manufacturers Group)

The CMG (CEMRA Manufacturers Group) Committee includes EFC member manufacturers and CEMRA reps who gather regularly to provide a platform for the exchange of information. Through this committee, members share and gain valuable business insights, networking, best practices, and professional development.

The objectives of the CMG are:

Provide an opportunity for the exchange of information through discussion, study and research designed to promote positive interactions between manufacturers and independent representatives.
Promote and improve the mutual effectiveness of the manufacturer and rep relationship.

Members who are interested in learning more about this committee are welcome to contact EFC

Resources: Best Practices

Workforce Development resources: To support your professional development requirements, EFC has partnered with the National Electrical Manufacturers’ Representatives’ Association (NEMRA) and several other groups to provide Canadian members with workforce development resources and programs. Learn more

Apply for membership now

CMG Best Practices: Resources for CEMRA Reps, Distributors, & Manufacturers

EFC’s CMG (CEMRA Manufacturers Group) committee has developed a resource package to share industry best practices that are proven when working with a rep agency.

If your organization represents multiple suppliers or you’re a manufacturer or distributor, following these proven Best Practices can level-set your team against the competition.

Request a copy of the following best practices:

Annual Planning Between Reps and Manufacturers
Branch Visits with Manufacturers and Reps
Joint Calls Between Reps and Distributors
Training Development for Manufacturer’s Reps
Rep and Manufacturer Contracts

Learn More

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Canadian Electrical Manufacturers’ Representatives Association

EFC’s CEMRA is the only network of its kind in Canada that connects leading sales and marketing agencies with electrical equipment manufacturers—creating powerful synergies that accelerate channel opportunities. CEMRA members are part of a professional group that is strongly valued and recognized by EFC’s manufacturer members.

View a full listing of EFC-CEMRA members and discover how you can join this growing network and expand your footprint in the Canadian Electrical industry.

Who can join? Independent sales representatives (persons or corporations) in the Canadian Electrical industry who have been in business for a minimum of two years, and who represent two or more electrical manufacturers and who maintain their own office and employees, independent of their manufacturer partners.

Download this brochure for full membership details.

Canadian Electrical Manufacturers’ Representatives Association (CEMRA)

Become a CEMRA Member

Explore Member Companies

Your Success. Our Community.

CEMRA is EFC’s dedicated member community for independent manufacturers’ representatives serving Canada’s electrical industry. As the only national network of its kind, CEMRA brings together professional sales agencies with EFC’s manufacturer and distributor communities to strengthen relationships, expand market opportunities, and advance the electrical channel across Canada.

Members connect with peers, share best practices, access business intelligence and professional development resources, and contribute to elevating the independent sales representative model across Canada.

EFC-CEMRA Member Directory

Looking for a manufacturers’ representative?

Browse the EFC-CEMRA Member Directory to connect with experienced sales agencies serving markets across Canada. If you’re looking for representation in a specific province or product category, the EFC team can also help identify CEMRA members that best fit your business needs.

View the EFC-CEMRA Member Directory

Grow Your Business
Members gain access to practical resources and proven best practices covering topics such as succession planning, compensation models, recruiting, business operations, and agency management.

Learn from Industry Careers
CEMRA creates opportunities to connect with fellow representatives across Canada to discuss common challenges, exchange ideas, and build lasting relationships.

Stay Connected to the Industry
Membership connects representatives with manufacturers, distributors, and EFC’s broader community through events, committees, research, and networking opportunities.