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The rapid growth of e-commerce has transformed how Canadians purchase electrical products, but it has also introduced new safety risks. EFC members have been raising concerns for several years about the increasing availability of unsafe and unapproved electrical products sold online, often without clear evidence of certification or compliance with Canadian requirements. To address this growing issue, EFC staff participated in a …

New GR structure introduces a council, working committees, and the Electrify Canada Network to expand industry engagement. Electro-Federation Canada (EFC) is strengthening its Government Relations (GR) efforts through a new investment in dedicated resources focused on industry advocacy on trade and electrification policy. This expanded capacity will help ensure the electrical industry has a strong, …

Started in 1993, Priority Wire & Cable is a private company still run by its original founders, whose backgrounds stem from both manufacturing and distribution. Today, the company is a modern manufacturer, with the majority of its sales coming from Priority branded products, while also complementing its portfolio with specialty wire and cable offerings that …

We are excited to announce that Jenna Finch has joined EFC as our new Events & Program Coordinator, effective as of March 16th, 2026. Jenna graduated from Wilfrid Laurier University with a Bachelor of Arts in Communications Studies. She brings a strong passion for events, represented through her previous experience working with MLSE for their game day operations …

Member leaders from across the country gathered in Ottawa for our 2026 Hill Day to advance Canada’s grid modernization agenda and reinforce the critical role of our industry in the country’s electricity transition. Building on the foundation of our Make the Switch advocacy platform, this year’s engagement was strengthened by new, evidence-based insights from EFC’s …

ChargePoint is at the centre of the shift to electric mobility, powering one of the world’s largest EV charging networks and delivering a comprehensive portfolio of hardware, software and service solutions for every charging need across North America and Europe. Founded in 2007, ChargePoint has focused exclusively on enabling the transition to electric transportation for …

It was game on at the Truro Curling Club in Truro, NS on February 18 as EFC members curled and swept their way to a great day on the ice—all while supporting a good cause. With a new venue, a refreshed committee, and a worthy charity at the heart of the annual Atlantic Curling Funspiel, …