November 5, 2020 | 1:00 pm EST | Zoom Webinar | Register here
(complimentary for all EFC members)
Thank you to EFC’s lead event sponsor: LAPP
You’re invited to attend EFC’s 10th Annual Future Forum: Rethinking the Customer Experience
The transformations affecting customers has intensified, especially with the seemingly unshakeable global pandemic. This has caused us to rethink the customers’ experience for the long term. Join this webinar and uncover the valuable actions you can take to ‘re-engineer’ resilient marketing business strategies into your sales and marketing initiatives.
You will gain expert insight on how to re-evaluate the fundamentals of the customer journey and create a roadmap to developing an omni-channel path approach. View the agenda, click here.
Register today and join your industry peers at this informative session.
Who should attend?
+ Business Leaders
+ Marketing Operations
+ Customer Service Managers
+ Customer Experience Leaders
+ Sales Leaders
+ Sales Operations
Note: The 2020 EFC Marketing Awards will not be presented during this event as it has in previous years. Instead, look out for the InfoElectro newsletter announcement on October, 16th to find out which member companies will take away award wins this year!
Kristi Tomasin is the Director of Smartmail Marketing at Canada Post. She has close to 20 years of sales and marketing experience & has spent the last 12 years at Canada Post working with large enterprise marketing organizations as well as midmarket entities. She helps to advance their marketing initiatives & grow their businesses through strategy and data intelligence. Kristi holds an MBA from Niagara University and an Economics degree from the University of Waterloo. She’s an avid sports fan, rooting for the Buffalo Bills and Toronto Raptors, & is a dog lover, especially fond of her mini labradoodle, Stella.
Spencer is passionate about creative problem solving. What is the core proposition of a brand’s product? How do you align your Sales team to one talk track? These are the types of questions he looks to help answer, pulling from his 9 years of experience working with B2B and B2C clients. For the past 3 years, Spencer has helped lead the strategy offering at Junction59, distilling challenges into creative solutions for clients that include TELUS, Konecranes, SiriusXM, Birks, MADD Canada and Mercatus. Spencer has most recently presented at Electro-Federation Canada and the Direct Marketing Association Conference. When he’s not thinking about communications, you can find him rooting on the New England Patriots with his miniature dachshund, Peter.
Nov 5, 2020
1:00 pm - 4:00 pm