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Empowering Canada’s Electrical Industry with Member Benefits

EFC partners with trusted, industry-leading organizations to deliver exclusive member benefits that strengthen leadership, support workforce strategy, and protect your business.

Each offering is designed to help members build resilient, future-ready organizations while contributing to the continued growth of Canada’s electrical and automation industry.

Workforce

Workforce

Leadership, talent, HR, and organizational performance support
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Data & Media

Data & Media

Industry data, intelligence, media, and market trends.
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Risk & Finance

Risk & Finance

Insurance, benefits, and financial risk management solutions.
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Business Services

Business Services

Logistics, freight, and operational support services
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EFC is committed to supporting members’ professional development needs. To further this goal, EFC has partnered with a range of industry organizations to provide Canadian members with access to workforce development resources and programs.

View All Professional Development Opportunities

Workforce & Talent Solutions

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Crestcom

Partner with the #1 Leadership and Team Development Organization in Canada

Crestcom is a trusted leadership training partner for firms ranging from small and medium-sized businesses to Fortune 500 enterprises. Over the last 35+ years, Crestcom’s accredited and award-winning leadership development programs have impacted more than 1 million leaders in over 60 countries worldwide. Crestcom leverages a proprietary training process that emphasizes measured development, effective implementation, and ultimate accountability to achieve sustained behavior change in their participants and a quantifiable ROI for the client organizations we serve.

Exclusive Benefits for EFC Members Enrolled in Crestcom LEADER:

  • Each member receives a:
    • Participant Pre–Mid–Post Program Self-Assessment
    • Leadership Health Assessment
  • Plus your choice of one:
    • Participant 360-Degree Assessment or
    • Three self-directed online leadership courses from our Crestcom LEADER Catalogue

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e2r®

Unlimited HR / employment law support when you need it!

With more than 100 years of combined experience, our team of seasoned HR and employment law professionals has you covered! Benefit from FAST reliable customized professional advice – every time!

As a bonus, you’ll gain access to: 

  • Member Portal: Access to policies, how-to-guides, template documents, trainings, employment standards charts and more! 
  • Alerts & Webinars: Stay up to date on HR and employment law matters via email Alerts & monthly learning webinars.
  • Members Benefits: Exclusive offers from a select group of preferred partners including:
    • Employee group benefits
    • Environmental site services
    • Background checks
    • Executive search
    • Immigration law support
    • and more!

This offer is exclusive to EFC members for only $125/month. Cancel at any time with only one months’ notice.


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Purple Wins™

Purple Wins™ strengthens organizational performance in complex & regulated environments.
Their Organizational Performance Intelligence system, Navetra™, identifies hidden execution drag across leadership, workflow, & cross-functional alignment—turning it into clear financial signal strength and priority sequencing executives can act on.

Navetra™ is built on a proprietary calibration model informed by simulation, pattern-recognition, and multi-industry benchmark context. It does not evaluate individuals—it evaluates system coherence, & verifies performance improvements quarter-over-quarter through a longitudinal tracking layer.

Alongside Navetra™, we partner selectively with leadership teams on strategic workforce architecture, high-precision talent placement, & leadership enablement—to accelerate adoption and ensure that performance gains stick in real operating conditions.


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Self Management Group (SMG)

Talent Assessment & Screening

Self Management Group is a global leader in Talent Management Solutions. They also offer POP™ (Predictor of Potential), one of the largest pre-hire personality assessments with over 40 years of experience. TalentNestTM is its online recruitment platform that helps companies attract, manage and automate their entire recruitment process. It is the “Go To” career platform for hundreds of organizations, including the Electro Federation of Canada.

Product offerings:

  • Screening tools: Uses science to screen high-volume applicants
  • Simulation: Helps identify how candidates would do on the job
  • Assessments: Use statistical methods to help with training, hiring and development in the workforce. E.g. Predictor of Potential (POP)
  • TalentNest: online recruitment platform to help companies attract, manage and automate their recruitment process

EFC Special Member Pricing: Get 10 pre-paid EPOP Assessments for the candidates shortlisted in your TalentNest job posting. Regularly priced at $750, available for EFC members for $500 and includes a complimentary debrief.

Market Insights & Media

Kerrwil

Kerrwil Media Limited

Complimentary Marketing Support for New Members

Kerrwil Media Limited is a business media, content publisher and marketing communications company serving Canadian businesses and consumers since 1964. Kerrwil share your audience of sales prospects and customers. Its key differentiator is Kerrwil’s ability to access the vast data that reflects our audience demographics and behaviors within the industries we are immersed in.

Kerrwil has led the transformation from “paper to platform”. Through its digital and print media solutions, Kerrwil assists its business partners in maximizing their marketing investment to create sales opportunities. Kerrwil provides the perfect mix of impactful content, targeted access to influential audiences and sophisticated inbound marketing tools. Its real time analytics and customized reports will enable you to measure your success.

Whether you are looking to launch a new product, company or revitalize an existing brand, Kerrwil has the experience and the capabilities to help you make this venture a success.

New EFC members receive a complimentary three-month marketing campaign with Kerrwil, including a featured 300×250 digital ad displayed on a relevant Kerrwil platform and across email digest deployments. Ad creative may be refreshed monthly, and performance analytics are provided each month. EFC facilitates introductions and shares offer details within 30 days on onboarding.


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MetalMiner

MetalMiner provides industrial metal price intelligence and customized data solutions for manufacturers, distributors, and procurement teams. Instead of generic off‑the‑shelf software, MetalMiner delivers curated pricing, forecasting, and correlation data, powered by 5,000+ metal price points and full-time series history, that integrate directly into buyers’ existing systems. Its insights combine proprietary data, technical analysis, statistical modeling, and expert market interpretation to help organizations manage volatility, improve forecast accuracy, and strengthen purchasing decisions. At the center of this experience is Sage, MetalMiner’s embedded AI metals expert, giving users a metal category specialist “on demand” to answer questions in natural language and support annual contracting strategies, tactical buys, hedging, and stockpiling.

Through MetalMiner’s partnership with Electro-Federation Canada (EFC), MetalMiner offers a dedicated member program that provides discounted access to select market intelligence and forecasting resources. The EFC MetalMiner Program offers members structured options, including monthly metals outlook reports, short-term price forecasts, and long-term outlooks for specific metal price points. The program gives EFC members clearer visibility into volatile metals markets without requiring a full enterprise commitment.

Risk, Protection & Financial Solutions

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Lawrie Insurance Group

Commercial Insurance, Employee Benefits & Administration, and Personal Insurance programs that have been designed exclusively for EFC members.

Lawrie Insurance Group is a Canadian based, privately-owned, multi-disciplined insurance brokerage. Its a leader in commercial and personal insurance, employee benefits, group retirement solutions, and life and living benefits. With a staff of over 130 dedicated professionals, Lawrie Insurance Group has become one of the largest and most trusted insurance organizations in Canada. 

By assessing your business from every angle – from commercial and personal exposures to employee wellness and satisfaction – Lawrie Insurance Group get to know your organization. With these vital insights, it help you implement a complete risk management strategy and identify organizational improvements to strengthen and grow your business.

In addition to gaining a trusted partner, you benefit from:

  • $4 million in premiums refunded to our clients in 2021
  • 5x the average product recall coverage
  • 2x the environmental upgrade coverage 
  • Exclusive commodity price fluctuation coverage
  • Business interruption for R&D
  • Average premiums 25% below market average
  • Rate stability
  • 50% reduction in admin fees
  • Employees can save up to 40% on personal insurance

Operations, Logistics & Business Services

Raedan

Raedan Freight Services Inc. 

Raedan Freight Services is dedicated to designing customized, low-cost logistics programs to suit the needs of all companies and their budget. Through Raedan Freight Services, Electro-Federation has established a logistics and transportation program that can help members to reduce freight and distribution costs, improve service and reduce transit times.