The Importance of a Communication Plan from the Eyes of the Manufacturer

The Importance of a Communication Plan from the Eyes of the Manufacturerby Susan Phillips, Director of Marketing, Universal Lighting Technologies, Inc. (a member of the Panasonic Group)While many manufacturers have a history of successful new product introductions (NPI), every product launch is unique and requires a different approach. Successfully launching a new product relies on […]

EFC Announces Industry Recognition Award Recipient- Harald Henze

Harald and Jim

Harald Henze 2015 Industry Recognition Award RecipientEFC presented its 2015 Industry Recognition Award (IRA) to Harald Henze.This award was presented during the EFC Annual General Meeting on April 15th. Jim Taggart, EFC President & CEO presents award to Harald. As a leader in the electrical industry, his background includes working in a variety of positions across Canada with WESCO since 1972.“Harald’s contributions to the Canadian Electrical […]

Help Children Thrive this Earth Day with Power2Feed

Help children thrive this Earth Day with Power2Feed! Canadian Feed the Children is the charity of choice to support for EFC and its members.Wednesday, April 22nd is Earth Day and we are asking you to help support children and their families by making a donation to support Power2Feed and Canadian Feed The Children.From school nutrition […]

Securing an Edge Over the Competition

Securing and Edge Over the Competition- by Jim Taggart, President & CEO, EFCSo you have your four leaf clover and rabbit’s foot.  You have your pyramid power and your lucky 7’s on your licence plate.  Many believe, you need to have all the bases covered, if you are going to be lucky.Other than establishing a […]

Great Networking at EFC Golf Events

Golfer Waiting to Tee off

EFC and its Regions have great golf events. These events are popular for networking and enjoying a day out on the golf course- EFC Annual EFC Federation Cup Golf Tournament- Reserve the August 19th Date: Registration Coming Soon. Location- Rattlesnake Golf ClubOntario Region- Nobleton Lakes Golf Club, Milton – June 24th, – Click for Registration and InformationAtlantic Region […]

Spring is Here! Support Power2Feed

Spring is here! Let’s get things growing with Power2Feed! After a long cold winter, Spring has finally arrived and we are not the only ones who are happy about it. While we are all excited to see the first signs of Spring – grass turning green once again, trees and plants budding and blooming – […]

EFC Announces 2nd Annual Canadian Awards Program

With the success of the EFC Marketing Program launched In 2014, Electro-Federation Canada (EFC) is pleased to announce the 2015 program with two additional categories. This awards program is designed to recognize EFC member organizations demonstrating marketing excellence and innovation within the Canadian electrical manufacturing and distribution.The Corporate Social Responsibility Award sponsored by Electrical Line […]