Understanding market trends is more important than ever before. New customer expectations, new competition and new technologies are fueling growth opportunities for businesses. The electrical industry is at an important crossroad—member companies are required to transform how they market, sell and service products.
EFC’s Research program offers industry-specific insight on trends impacting the market—and how member companies can best prepare for the onset of new opportunities. Whether it’s understanding changes to customer purchasing habits, how to become a best-in-class organization to attract and retain talent, or how new technology will impact your product and service offerings—EFC’s comprehensive research library has the information you need to drive your business forward.
Featured Research Report

2020 EFC Research – Talent for an Emerging Workforce – NOW AVAILABLE!
This report explores talent requirements for an emerging workforce within the Canadian electrical industry – and what organizational development strategies are required to build a stronger workforce of the future. This report will be released in early September. Download the report
Access the library below:
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The Results From the 2020 EFC Member Satisfaction Survey Are in!
This past summer, EFC launched its annual member satisfaction survey. Results from the survey were used in our Annual Strategic Plan review, to help us to better understand your needs and how we can better offer programs and services to meet them.
Thank you to those of you who participated in this year’s survey; a total of 155 responses were received, providing a strong sample base of our membership.
Here are a few highlights from this year’s survey:
- Net Promotor Score NPS – hit a record high of 53, compared to 48 last year. (NPS explained: https://www.surveymonkey.com/cx/nps-guide/)
- A lack of EFC presence in the Western provinces has affected this rating, especially amongst CEMRA members.
- This year’s top two game changers listed were COVID-19 and Talent availability.
- There is growing interest in Diversity & Inclusion programs with the membership looking to EFC for assistance with Best Practices.
- Overall performance improvements noted in our Technical Services and Scholarship areas.
From the respondents’ list, two lucky names have been randomly drawn to receive a $100 gift card of their choice.
This year’s winners are: Josh Cherun / S&C Electric and Barry Hamilton/Federal SignalFor additional questions and comments on this year’s member satisfaction survey, please contact Anne Harrigan at: aharrigan@electrofed.com
Point of Sale Initiative (NEMRA, 2014)
In 2014, members of NEMRA and the NMG (NEMRA Manufacturers Group) commissioned a study to understand the current state of POS. This initiative was an effort to identify how the POS process could be improved to ensure reps were accurately compensated. Today, almost 40 manufacturers and almost 500 distributor locations have endorsed the standards.
Sales Compensation Study (NEMRA)
Which types of compensation plans fuel sales growth and help motivate and retain your sellers? This study focuses on current compensation practices (e.g., pay philosophy, pay rates, pay mix, plan types and mechanics) current pain points, and concludes with recommendations on compensation plan structures. View high-level findings from this study.
For a copy of this report, contact nemra@nemra.org
Pathfinder Report (EFC & Kerrwil)
This annual report features a comprehensive analysis of the entire Canadian electrical channel by providing data on sales, employees, branches, customer mix, product mix and market mix for the following distribution segments:
- Full-line Electrical
- Automation & Control
- Wire & Cable
- Lighting Hybrid
- Utility
- Electrical Surplus
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Digital Supply Chain Excellence in the Electrical Industry (EFC, 2018)
Unlocks the value-add of a digital supply chain within the Canadian electrical channel (manufacturers and distributors). During this presentation, you will learn what factors are generating interest in digitalization; what key opportunities businesses can expect to derive from a fully-integrated supply chain network; and how far along the electrical channel has progressed in digitalization today. Sponsored by PwC and NAED.
Electrification Industry Whitepaper
The Canadian electrical industry is facing a period of dynamic change that is creating a multitude of business challenges and opportunities. Complex and interconnected trends in the economic, technological, social, regulatory and environmental spheres are re-shaping how energy is generated, distributed, sold and used—ushering in an exciting new era of electrification.
This whitepaper builds on discussions from the Electri-fyi Summit, summarizing the event’s key insights, along with additional research to provide an
overview of the following aspects of electrification:
• its definition, dimensions and drivers
• energy landscape in Canada and abroad
• its impact on transportation (special focus), residential, commercial and industrial sectors
• business opportunities for electrical industry companiesThe main objective of this whitepaper is to provoke reflection on what electrification means for your business: how it will affect your operation; the product and service opportunities that may arise; and how to adapt to stay competitive.
Leveraging Your Data (NAED, 2016)
Describes how members can best plan and execute big data projects to maximize sales, stock, logistics and customer satisfaction.
(no cost for EFC members)
The Monetization of Intelligent Buildings
This report provides an overview of how to monetize intelligent buildings from the perspective of building owners, developers, solution providers (OEM manufacturers and service providers) and other stakeholders. This research includes stakeholder analysis, business opportunities, technical barriers and opportunities, future market direction, use-cases and industry recommendations.
Access the report’s comprehensive Executive Summary – follow this link to download now.
* Please contact Greg Walker at walker@caba.org if you’re interested in placing an order for the report.
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Smart Energy Management Systems: Unlocking Opportunities for Growth (NAED, 2017)
This research explores the opportunities and strategies to take advantage of the growing smart energy management solutions in both commercial and residential sectors.
(no cost for EFC members)
Low-voltage DC Power Developments (EFC, 2017)
Examines emerging low-voltage (LV) power developments and explores the implications and opportunities that this new technology brings to the electrical industry.
Electrification Industry Whitepaper
The Canadian electrical industry is facing a period of dynamic change that is creating a multitude of business challenges and opportunities. Complex and interconnected trends in the economic, technological, social, regulatory and environmental spheres are re-shaping how energy is generated, distributed, sold and used—ushering in an exciting new era of electrification.
This whitepaper builds on discussions from the Electri-fyi Summit, summarizing the event’s key insights, along with additional research to provide an
overview of the following aspects of electrification:
• its definition, dimensions and drivers
• energy landscape in Canada and abroad
• its impact on transportation (special focus), residential, commercial and industrial sectors
• business opportunities for electrical industry companiesThe main objective of this whitepaper is to provoke reflection on what electrification means for your business: how it will affect your operation; the product and service opportunities that may arise; and how to adapt to stay competitive.
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The Future of the Canadian Electrical Contractor (EFC, 2016)
The Canadian electrical industry has come to an important crossroad. The emergence of new technology, shifts in age demographics, volatile economic conditions and changing customer expectations have given rise to new challenges and opportunities within the industry. To address these changes, companies must think forward and explore some important factors: What will their business model look like 2020? Who will their primary customers be? This forward-thinking approach is critical for businesses today. After all, you need to have a vision of where you are going, to build a path to get there.
Developing an Agile Construction Partnership (NAED, 2016)
This report examines the use of agile procurement within an electrical manufacturing, distribution, and construction supply chain.
(no cost for EFC members)
Growth and Sustainability in the Face of the e-Commerce Uprising (NAED, 2018)
A study about how e-Commerce is challenging traditional electrical distribution practices featuring a case study of Amazon and suggestions for distributors to maintain successful practices.
Available for sale. Contact memberservices@naed.org to purchase this report or for further details.
20/20 Vision: The Future of the Canadian Electrical Contractor (EFC, 2016)
[:en]Examines how the emergence of new technology, shifts in age demographics, economic conditions and changing customer expectations have given rise to new challenges and opportunities within the industry. Provides guidance on how members can strengthen channel relations with contractors in a new era of change.
Watch a recorded Webinar of key findings[:]
Digital Supply Chains in the Electrical Industry (EFC, 2018)
[:en]Unlocks the value-add of a digital supply chain within the Canadian electrical channel (manufacturers and distributors). During this presentation, you will learn what factors are generating interest in digitalization; what key opportunities businesses can expect to derive from a fully-integrated supply chain network; and how far along the electrical channel has progressed in digitalization today.
Sponsored by PwC and NAED.[:]
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Webinar Recap: Talent for an Emerging Workforce
Last year, Electro-Federation Canada surveyed its members to understand the top game-changer affecting their organization. Talent availability was ranked at number one. To address this topic, EFC partnered with PwC and assembled a committee of members to help develop the Talent for an Emerging Workforce research study that explores talent requirements for an emerging workforce within the Canadian electrical industry. Though much has changed since that 2019 EFC member satisfaction survey was launched (i.e. the pandemic, emerging social movements such as Black Lives Matter), the need for talent has not. In fact, the new unprecedented realities organizations face today, like the pandemic, have amplified the need for a strong workforce – a team equipped with the skills needed to face new customer demands.
On Thursday, September 10, EFC’s Swati Vora-Patel along with Tresa Cambridge, Kathy Parker and Michelle Gronning from PwC, unveiled the key findings of the Talent for an Emerging Workforce research report to nearly 200 webinar participants. Click here to view the recording. This webinar was sponsored by Shawcor.
Participants were equipped with the latest research on talent development and the strategies every company should keep top of mind to thrive now and into the future.
Download the Talent for an Emerging Research report here.
2020 EFC Research Study Coming this September! Talent for an Emerging Workforce
In EFC’s latest membership satisfaction survey, ‘Talent Availability’ was ranked by members as the top game changer affecting their organization. To address this topic, EFC has partnered with PwC and has assembled a committee of members to help develop a research study that is set to explore talent requirements for an emerging workforce within the Canadian electrical industry.
This study will examine how shifts in the electrical industry (new technologies, changing demographics, etc.) are impacting general talent availability needs – and what organization development strategies members will need to deploy to build a stronger workforce of the future. A survey has been sent to all main contacts at each member company to help gain an industry perspective on talent requirements. Results will be analyzed to understand our industry’s needs and challenges.
EFC and PwC will present the findings during a virtual presentation on September 10 at 2pm EST. Register for a Talent for an Emerging Research webinar here.
Exploration Areas:
- What will the new workforce look like? What is shaping this shift?
- Industry needs assessment: talent mapping – aligning required skills with strategic goals:
(a) What new job skills does our industry need?
(b) What do we need to do to develop key skillsets now? In the future?
Desired Outcomes:
- Organizational development strategies: roadmap for member companies: recruitment and upskilling
- Industry-wide strategy to address gaps (skillsets, benchmarks)
For further details, contact Swati Patel at spatel@electrofed.com.
Drugs and Alcohol in the Workplace: Preparing for the Legalization of Marijuana
EFC’s Corporate Sponsor e2r Solutions hosted a complimentary webinar on September 25th on drugs and alcohol in the workplace and how to prepare for the upcoming legalization of marijuana. Employers across the country are concerned about the impact this change will have on their workplace and how they can manage it in a way that balances productivity, safety and human rights obligations.
In this session, Stuart Ducoffe reviewed the current legal landscape and the upcoming change to legislation legalizing marijuana. He discussed practical concerns relating to impairment at work, drug and alcohol testing, navigating safety concerns, and the employer’s duty to accommodate. Finally, Stuart discussed best practices in developing a drugs and alcohol policy. Learn how to prepare your business for this change by listening to the full webinar below:
Emerging Sales Forces (NAED, 2016)
An overview of various factors as well as signposts to gauge developments in the future of employment with a focus on sales and distributors’ markets.
(no cost for EFC members)
Talent Playbook (EFC, 2015)
Provides a playbook of recommended strategies to adapt to 21st-century employment and retention needs. The findings in this report offer insight on the strengths, challenges, opportunities and threats that the Canadian electrical industry must recognize in order to become increasingly relevant to young Canadian talent.
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Alternate Channels (NAED, 2014)
Assesses the types of companies that pose the most serious threat to distributors as an alternative source of supply.
(no cost for EFC members)
Reimagining Distributor-Manufacturer Relationships (NAED)
The project took a close look at the importance of working together and how to achieve better, more successful relationships with your channel partners.
(no cost for EFC members)
Playbook of Deep Thinking Tools to Reimagine Distributor-Manufacturer Relationships (NAED)
A playbook of activities to foster successful relationships among electrical distribution partners.
(no cost for EFC members)
Click & Order: eCommerce Study (EFC, 2014)
Provides insight on trends and opportunities with online research and purchasing interests among Canadian electrical customers.