Happy New Year from the Team at EFC!

We are ready and excited to deliver on key initiatives to help our members grow, lead, and compete in the marketplace.  The industry is going through an amazing period of strength as we play critical roles in Canada’s fight against climate change with electrification, and Canada’s manufacturing competitiveness via automation. Whether you are involved in grid development, EV transport, smart buildings and cities, energy efficient technologies or automation, you are part of an ecosystem that is ‘Powering a changing world’… and that is exciting!

In the first quarter of 2023, we will be launching two initiatives that tell our important industry story to key audiences.

We know that talent attraction has been a struggle for members.  At the end of January, our ‘Redefine Power’ talent campaign will target young professionals to increase interest in our industry to build a pipeline of talent across disciplines.  Our media plan will target 10.9 million impressions and 1.1 million video views, telling the amazing story about careers in our industry and why talent should join.  These prospects will be driven to our Talent Nest job board featuring members’ job postings.  It will be important for all members to include their postings on Talent Nest. For additional information, please contact Tom Mason.

To ensure that our voice is heard in Canada’s journey towards Net 0, we are assembling a group of over 30 board members and subject matter experts in Ottawa to meet with various ministers and MPs to advise them of our capabilities to consult on policy direction. We will also deliver the results of a white paper on the specific asks of our industry as it relates to grid development, EV infrastructure, and building efficiency strategies.

These two initiatives have been made possible by our board of directors as they approved incremental investments to address the key issues of talent and electrification in our industry.

In addition to the initiatives above, we are also pleased to have added data analytics capabilities to the EFC team with the aim to provide additional business insights to our members to assist in strategic planning.

We are very fortunate to be part of an industry that has a bright future.  This is the time to make sure our voice is loud and proud.  I hope that you will join the rest of us in telling the important stories of why the electrical and automation industries are critical to Canada’s success and a great career destination for those who really want to make a positive difference.

On behalf of the entire EFC team, we wish you all the best for the New Year.

Carol McGlogan
President & CEO